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| Local Search Marketing |
 Greg Sterling over at Screenwerk, runs down a great list of
Local Search statistics in a related post at SearchEngineLand: Internet ad spending will reach $62 billion and surpass all
other media by 2011; local online spending will reach $19.2 billion. Local search is projected to be $4.1 billion. Veronis Suhler Stevenson, August 2007 Local search is the second most popular online activity after e-mail. Piper Jaffray (2007) 60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action. TMP Directional Marketing-comScore, August 2007 Out of the 130 million monthly unique users of Yahoo last year, 116 million of them came to Yahoo with local intent. Hilary Schneider, Executive Vice President, Global Partnership Solutions, Yahoo! The Internet will influence a trillion dollars in offline/local retail spending by 2010/11. JupiterResearch, Forrester Research, 2007 |
